2024 Authoritative MB-260: Microsoft Customer Data Platform Specialist Exam Tutorial

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Microsoft MB-260 exam covers a broad range of topics, including customer data platform architecture, data ingestion, data processing, data storage, and data activation. MB-260 exam also tests the candidate's knowledge of the Microsoft Power Platform, Power Apps, Power BI, and Azure services. MB-260 exam is suitable for professionals who have experience working with Microsoft Dynamics 365 Customer Insights and want to demonstrate their proficiency in designing and implementing customer data platforms.

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The MB-260 exam consists of 40-60 questions, which must be answered within 150 minutes. MB-260 exam is available in English, Japanese, French, German, Spanish, Portuguese (Brazil), Chinese (Simplified), and Chinese (Traditional) languages. MB-260 exam fee is $165, and candidates can take the exam at any Microsoft testing center or online using the Microsoft Learning platform.

Microsoft Customer Data Platform Specialist Sample Questions (Q81-Q86):

NEW QUESTION # 81
You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:
Text Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

NEW QUESTION # 82
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company's Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?

A. Delete the activity from the timeline.
B. Filter the activities on the timeline.
C. Edit the activity from the timeline.
D. Sort the activities on the timeline.
E. Open the activity from the timeline.

Answer: B

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities

NEW QUESTION # 83
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?

A. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
B. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
C. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
D. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

Answer: B

Explanation:
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities

NEW QUESTION # 84
You are implementing Dynamics 365 Customer Insights - Data as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.
In your first unification run. you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts. You need to ensure that unmatched eCommerce customers are also added as a profile in Customer Insights - Data.
Solution: Enable Include all records when editing the table during the match step. Does this meet the goal?

A. Yes
B. No

Answer: A

NEW QUESTION # 85
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

A. Use the default "CustomerlD* dimension when creating the measure.
B. Remove the default "CustomerlD* dimension when creating the measure.
C. Use the default "AccountID" dimension when creating the measure.
D. Remove the default "AccountlD" dimension when creating the measure.

Answer: B

NEW QUESTION # 86
......

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